Sarah Mitchell is a lead generation and conversion strategist who has spent the last decade helping businesses turn website visitors into qualified leads. Her data-driven approach to quiz funnels and interactive content has generated over $40M in pipeline value for her clients.

Sarah holds an MBA from Northwestern's Kellogg School of Management, where she specialized in marketing analytics. After graduating, she joined a fast-growing B2B SaaS company as their first growth hire, eventually rising to Head of Growth. During her 5-year tenure, she scaled the company's lead generation from 500 to 15,000 qualified leads per month while reducing cost per acquisition by 62%.

Her expertise lies at the intersection of conversion rate optimization, quiz marketing, and AI-powered lead qualification. She has personally designed and optimized over 300 quiz funnels across industries including SaaS, e-commerce, professional services, and education, consistently achieving conversion rates 3-5x above industry benchmarks.

Sarah is a sought-after speaker at marketing conferences including HubSpot INBOUND, MozCon, and SaaStr Annual. Her articles on lead generation strategy have been featured in HubSpot's marketing blog, Search Engine Journal, and MarketingProfs.

She now runs her own consultancy, helping B2B companies implement AI-native lead qualification systems that replace outdated form-based approaches with intelligent, adaptive quiz funnels.