Feedback That Tells You Why, Not Just What.

Static surveys give you numbers. Dashform's AI gives you understanding. Adaptive follow-up questions dig into the why behind every score — so you can act on real insights, not just data points.

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Feedback and NPS survey illustration

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Try a feedback survey and see how AI adapts follow-up questions to your response

Build an Intelligent Feedback Survey in Minutes

Tell Dashform what feedback you need. The AI builds a complete survey — NPS question, adaptive follow-ups for each score range, sentiment analysis, and automated routing — in under 3 minutes.

AI generates contextual follow-up questions for each score range

Sentiment analysis on open-text responses automatically

Trigger workflows based on scores — route detractors, reward promoters

Why AI Feedback Surveys Beat Static NPS Tools

Go beyond the number — understand the why

A score of 6 tells you someone is unhappy. An AI follow-up question tells you exactly why — and what you can do about it. Static surveys give you data; adaptive surveys give you insight.

Act on feedback in real time

Route detractor feedback to support instantly. Send promoters a referral link. Flag feature requests for your product team. Dashform turns every response into an action.

Reduce survey fatigue with smart questioning

AI skips irrelevant follow-ups and keeps surveys short. Happy customers get 3 questions. Unhappy customers get targeted follow-ups. Everyone finishes faster.

From Score to Action — The Smart Feedback Flow

From feedback request to actionable insight — here is how AI-powered surveys work:

STEP 1

Initial feedback question

Start with your core question — NPS score, satisfaction rating, or open-ended feedback. Keep it simple and inviting.

STEP 2

AI-adaptive follow-up

Based on the initial response, AI asks targeted follow-up questions. Detractors explain their frustrations; promoters share what they love.

STEP 3

Sentiment analysis and categorization

AI analyzes text responses for sentiment and themes. Feedback is automatically categorized by topic, urgency, and emotion.

STEP 4

Automated routing and action

Critical feedback triggers alerts. Positive feedback triggers referral asks. Everything syncs to your tools for follow-up.

One intelligent survey replaces separate NPS tools, feedback forms, and manual analysis — everything in one Dashform flow.

What Changes When Feedback Becomes Actionable

We stopped guessing why customers churned. The AI follow-up questions told us exactly what was wrong — and we fixed the top 3 issues in one sprint.

AI-powered feedback surveys help you:

  • Get deeper insights with AI-adaptive follow-up questions
  • Detect sentiment trends before they become churn patterns
  • Automatically route critical feedback to the right team

Understand what customers really think

Act on feedback before customers churn

Turn promoters into referral sources

Built for Real Feedback Intelligence

Track sentiment, themes, and trends — not just scores

Dashform's feedback analytics show:

NPS score tracking

  • See your overall NPS, promoter/passive/detractor breakdown, and score distribution.

Sentiment trends over time

  • Track how customer sentiment changes over 7, 30, or 90 days across all feedback.

AI-powered theme detection

  • Automatically identify common themes in open-text feedback — no manual tagging required.

Response rate and completion analytics

  • Track who responds, when they drop off, and which questions generate the richest feedback.

Export Feedback to Your Tools

Sync feedback data and insights to your team's tools:

Google Sheets

Google Sheets

Track NPS scores and feedback trends in a spreadsheet

Notion

Notion

Build a customer feedback knowledge base

Airtable

Airtable

Create a categorized feedback database for your team

ZapierOr connect to Slack, Intercom, Zendesk, and 5,000+ tools via Zapier

Feedback & NPS Templates — Or Build Custom

Start from an NPS or feedback template or let AI build one for your specific needs.

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Coffee Machine Feedback

Collect employee feedback on office coffee machines to improve maintenance, quality, and overall workplace satisfaction efficiently.

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Real Estate Showing Feedback Form

Collect valuable feedback from property showing attendees to enhance your real estate listings and improve client satisfaction.

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Student Daily Feedback Form

Empower educators to collect daily student feedback effortlessly, fostering a responsive and engaging learning environment across all educational levels.

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Feedback & NPS FAQ

Listen Smarter, Act Faster.

Create an intelligent feedback survey in 3 minutes. Understand the why behind every score.