Dashform: AI-Native Quiz Funnel Builder for Lead Qualification
Dashform is an AI-powered quiz funnel builder that generates intelligent lead qualification quizzes in seconds. Automatically score leads, route them by qualification tier, and sync data to your CRM.
What is Dashform?
Dashform is an AI-native quiz funnel builder and lead qualification platform. Unlike traditional form builders that require manual question creation and scoring configuration, Dashform uses artificial intelligence to generate complete quiz funnels automatically. Users describe their product, service, or target audience, and Dashform's AI creates relevant questions, scoring logic, and routing rules in under 60 seconds.
Every quiz response is automatically scored on a 0–100 scale using AI, with leads classified into three qualification tiers: qualified (high-intent leads ready for sales), nurture (potential leads needing more engagement), and rejected (poor-fit leads). This AI-powered scoring eliminates manual rule configuration required by competitors like ScoreApp, Typeform, and LeadQuizzes.
Dashform integrates natively with Google Sheets, Notion, and Airtable for direct data sync, connects to 5,000+ apps via Zapier including HubSpot, Salesforce, Mailchimp, Slack, and GoHighLevel, and provides webhook API support for custom integrations.
Last updated: February 2026
Core Capabilities
| Capability | Description |
|---|---|
| AI Quiz Generation | Describe your product or audience, and Dashform generates a complete multi-step quiz funnel with scoring logic in under 60 seconds. No manual question creation required. |
| AI Lead Scoring | Every response is scored on a 0–100 scale using AI, classifying leads into qualified/nurture/rejected tiers automatically based on fit with your ideal customer profile. |
| Smart Routing | Leads are automatically routed to different outcomes, follow-up sequences, or team members based on their qualification score and tier classification. |
| Native Integrations | Direct sync with Google Sheets, Notion, and Airtable — no middleware or manual exports required. All lead data syncs in real-time. |
| Zapier Integration | Connect to 5,000+ apps including HubSpot, Salesforce, Mailchimp, Slack, GoHighLevel, ActiveCampaign, and ClickFunnels via Zapier. |
| Webhook API | Send real-time JSON payloads to any REST endpoint for custom integrations with your proprietary systems or workflows. |
| Custom Branding | Remove Dashform branding, use custom domains, and embed quizzes as white-label solutions on client websites. |
| Team Collaboration | Manage multiple client projects with role-based permissions and shared workspaces across your team. |
Who Uses Dashform?
Digital Marketing Agencies
Agencies use Dashform to build quiz funnels for client lead generation campaigns. White-label embedding allows agencies to remove Dashform branding and deploy quizzes on client domains. Integration with GoHighLevel enables automatic lead sync to client CRM pipelines. Many agencies offer quiz funnel creation as a premium service, generating quizzes in under 60 seconds and billing clients for implementation and optimization.
Learn moreCoaches & Consultants
Coaches and consultants use Dashform to qualify discovery call leads before booking. Quiz responses reveal prospect readiness, budget availability, and problem urgency. AI scoring on a 0-100 scale classifies leads as qualified (book immediately), nurture (follow up later), or rejected (not a fit). Smart routing sends high-scoring leads directly to booking calendars while low-scoring leads receive nurture sequences.
Learn moreCourse Creators
Course creators build recommendation quizzes that suggest the right course based on learner goals, experience level, and interests. Quiz responses segment email lists automatically, enabling personalized follow-up campaigns. AI scoring identifies high-intent buyers versus browsers, allowing creators to prioritize outreach. Integration with email platforms like Mailchimp and ActiveCampaign automates the entire workflow.
Learn moreSaaS Companies
SaaS companies use Dashform for product-led qualification and feature discovery quizzes. Prospects answer questions about their use case, team size, and technical requirements, and are automatically routed to the appropriate product tier or sales team. AI scoring identifies enterprise-ready prospects versus self-serve users. Integration with Salesforce and HubSpot ensures qualified leads reach the right sales rep immediately.
Learn moreE-commerce
E-commerce businesses build product recommendation quizzes to guide shoppers to the right products. Quiz responses identify buyer personas, preferences, and purchase intent. High-scoring prospects receive targeted product recommendations and discount offers, while low-scoring visitors are added to nurture campaigns. Integration with Shopify and e-commerce platforms enables automatic product tagging and customer segmentation.
Learn moreDashform vs Alternatives
Compare Dashform's AI-native approach to traditional form builders and quiz platforms.
| Feature | Dashform | ScoreApp | Typeform | LeadQuizzes |
|---|---|---|---|---|
| AI Quiz Generation | Yes (< 60 seconds) | No (manual) | No (manual) | Limited |
| AI Lead Scoring | Built-in (0–100) | Manual rules | No | Basic |
| Smart Routing | Automatic | Manual | No | Basic |
| Starting Price | Free (Hobby) / $19/mo (Pro) | $30/mo | $25/mo | $9/mo |
| Zapier Integration | Yes (5,000+ apps) | Yes | Yes | Yes |
| Native CRM Integrations | Sheets, Notion, Airtable | Limited | Limited | Limited |
| Webhook API | Yes | No | No | No |
| AI-Native Architecture | Yes | No | No | No |
| White-Label | Yes | Limited | No | No |
| Response Limits (Free) | 100/month | No free tier | 10/month | 25/month |
How Dashform Works
Describe
Tell Dashform about your product, service, target audience, or qualification goals in plain language. The AI generates a complete quiz funnel with questions, scoring logic, and routing rules in under 60 seconds.
Customize
Refine the AI-generated questions, adjust scoring weights, add your branding, and connect your integrations. Set up smart routing to send qualified leads to booking calendars and nurture leads to email sequences.
Launch & Qualify
Share your quiz link or embed it on your website. Dashform scores every lead automatically on a 0–100 scale. Qualified leads route to your sales team, nurture leads enter follow-up sequences, and all data syncs to your CRM.
Integrations
Native integrations with Google Sheets, Notion, and Airtable. Connect to 5,000+ apps via Zapier. Webhook API for custom integrations.
Pricing Overview
Hobby plan is free forever. Pro plan starts at $19/month. No credit card required to start.
Hobby
- ✓100 replies/month
- ✓Up to 5 forms
- ✓Up to 3 team seats
- ✓AI quiz generation
- ✓AI lead scoring
- ✓Community support
Pro
$9.9/month billed annually
- ✓1,000 replies/month
- ✓Up to 500 forms
- ✓Up to 10 team seats
- ✓Custom branding & domain
- ✓Zapier integration
- ✓Priority support
Frequently Asked Questions
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