Sarah Mitchell é estratega de geração de leads e conversão que passou a última década a ajudar empresas a transformar visitantes de sites em leads qualificadas. A sua abordagem orientada por dados aos funis de questionários e a conteúdos interativos já gerou mais de 40 milhões de dólares em valor de pipeline para os seus clientes.
A Sarah tem um MBA pela Kellogg School of Management da Northwestern, onde se especializou em marketing analytics. Depois de concluir o curso, juntou-se a uma empresa de SaaS B2B em rápido crescimento como a sua primeira contratação para a área de growth, chegando a Head of Growth. Durante os seus 5 anos de permanência, escalou a geração de leads da empresa de 500 para 15 000 leads qualificadas por mês, reduzindo simultaneamente o custo por aquisição em 62%.
A sua especialização situa-se na interseção entre a otimização da taxa de conversão, o marketing de questionários e a qualificação de leads com IA. Desenhou e otimizou pessoalmente mais de 300 funis de questionários em setores como o SaaS, o e-commerce, os serviços profissionais e a educação, alcançando de forma consistente taxas de conversão 3 a 5 vezes acima das referências do setor.
A Sarah é uma oradora muito procurada em conferências de marketing, incluindo o HubSpot INBOUND, o MozCon e o SaaStr Annual. Os seus artigos sobre estratégia de geração de leads já foram destaque no blogue de marketing da HubSpot, no Search Engine Journal e no MarketingProfs.
Atualmente, gere a sua própria consultoria, ajudando empresas B2B a implementar sistemas de qualificação de leads nativos de IA que substituem as abordagens desatualizadas baseadas em formulários por funis de questionários inteligentes e adaptativos.
Credenciais
MBA, Northwestern Kellogg School of Management. Antiga Head of Growth, SaaS em Série B. Mais de 15 milhões de dólares em investimento publicitário gerido. Mais de 300 funis de questionários desenhados.
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