Sarah Mitchell es una estratega de generación de leads y conversión que ha dedicado la última década a ayudar a las empresas a convertir a los visitantes de sus webs en leads cualificados. Su enfoque basado en datos de los embudos de cuestionarios y el contenido interactivo ha generado más de 40 millones de dólares en valor de pipeline para sus clientes.
Sarah tiene un MBA por la Kellogg School of Management de Northwestern, donde se especializó en marketing analytics. Tras graduarse, se incorporó a una empresa SaaS B2B de rápido crecimiento como su primera contratación de growth, llegando a convertirse en responsable de crecimiento (Head of Growth). Durante sus 5 años en el puesto, escaló la generación de leads de la empresa de 500 a 15 000 leads cualificados al mes, al tiempo que reducía el coste de adquisición en un 62 %.
Su experiencia se sitúa en la intersección entre la optimización de la tasa de conversión, el marketing con cuestionarios y la cualificación de leads impulsada por IA. Ha diseñado y optimizado personalmente más de 300 embudos de cuestionarios en sectores como el SaaS, el comercio electrónico, los servicios profesionales y la educación, logrando de forma constante tasas de conversión de 3 a 5 veces superiores a las medias del sector.
Sarah es una ponente muy solicitada en conferencias de marketing como HubSpot INBOUND, MozCon y SaaStr Annual. Sus artículos sobre estrategia de generación de leads han aparecido en el blog de marketing de HubSpot, Search Engine Journal y MarketingProfs.
Actualmente dirige su propia consultoría, donde ayuda a empresas B2B a implementar sistemas de cualificación de leads nativos de IA que sustituyen los enfoques anticuados basados en formularios por embudos de cuestionarios inteligentes y adaptativos.
Credenciales
MBA, Northwestern Kellogg School of Management. Antigua responsable de crecimiento (Head of Growth) en un SaaS en fase Serie B. Más de 15 millones de dólares en inversión publicitaria gestionada. Más de 300 embudos de cuestionarios diseñados.
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