Sarah Mitchell ist Strategin für Lead-Generierung und Conversion und hilft seit einem Jahrzehnt Unternehmen dabei, Website-Besucher in qualifizierte Leads zu verwandeln. Ihr datengetriebener Ansatz für Quiz-Funnels und interaktive Inhalte hat ihren Kunden über 40 Mio. USD an Pipeline-Wert eingebracht.
Sarah hat einen MBA der Kellogg School of Management der Northwestern University, wo sie sich auf Marketing Analytics spezialisierte. Nach ihrem Abschluss stieg sie als erste Growth-Mitarbeiterin bei einem schnell wachsenden B2B-SaaS-Unternehmen ein und stieg schließlich zur Head of Growth auf. Während ihrer fünfjährigen Tätigkeit skalierte sie die Lead-Generierung des Unternehmens von 500 auf 15.000 qualifizierte Leads pro Monat und senkte gleichzeitig die Akquisitionskosten um 62 %.
Ihre Expertise liegt an der Schnittstelle von Conversion-Rate-Optimierung, Quiz-Marketing und KI-gestützter Lead-Qualifizierung. Sie hat persönlich über 300 Quiz-Funnels in Branchen wie SaaS, E-Commerce, professionelle Dienstleistungen und Bildung konzipiert und optimiert und dabei durchweg Conversion-Raten erzielt, die 3- bis 5-mal über den Branchenbenchmarks liegen.
Sarah ist eine gefragte Rednerin auf Marketingkonferenzen wie HubSpot INBOUND, MozCon und SaaStr Annual. Ihre Artikel zur Lead-Generierungsstrategie wurden im Marketing-Blog von HubSpot, im Search Engine Journal und bei MarketingProfs vorgestellt.
Sie führt heute ihre eigene Beratung und hilft B2B-Unternehmen dabei, KI-native Lead-Qualifizierungssysteme einzuführen, die veraltete, formularbasierte Ansätze durch intelligente, adaptive Quiz-Funnels ersetzen.
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MBA, Northwestern Kellogg School of Management. Ehemalige Head of Growth, Series-B-SaaS. Über 15 Mio. USD verwaltetes Werbebudget. Über 300 konzipierte Quiz-Funnels.
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