Dr. Elena Vasquez is a healthcare marketing consultant who bridges the gap between clinical excellence and business growth for medical spas and aesthetic clinics. Her unique combination of healthcare administration expertise and digital marketing acumen has made her one of the most trusted voices in med spa marketing.
Elena earned her MBA in Healthcare Management from Johns Hopkins University after completing her undergraduate studies in Health Sciences at the University of Miami. Her academic background gives her a deep understanding of both the clinical and business sides of aesthetic medicine.
Before launching her consultancy, Elena spent 5 years as Chief Marketing Officer at a multi-location med spa chain with 12 clinics across the Southeast United States. Under her leadership, the chain grew from 4 to 12 locations, increased new patient acquisition by 180%, and achieved a 4.8-star average rating across all locations. She pioneered the use of AI-powered treatment quizzes that pre-qualified patients based on their concerns, skin type, and budget, reducing no-show rates by 45%.
Elena now advises over 60 independent med spas and aesthetic clinics on patient acquisition strategy, digital marketing, and AI-powered lead qualification. Her specialty areas include Botox and injectable marketing, body contouring campaigns, and the rapidly growing post-GLP-1 aesthetics market.
She is a regular speaker at the American Med Spa Association (AmSpa) conferences, Medical Spa Show, and has been featured in Aesthetic Authority, Modern Aesthetics, and Dermatology Times. Elena is passionate about helping independent clinics compete with corporate chains through smarter marketing technology.