Priya Sharma is a B2B growth marketer who specializes in building industry-specific lead generation systems that actually work. With over a decade of experience across real estate, renewable energy, fitness, and professional services, she brings a rare combination of cross-industry insight and deep vertical expertise to every project.

Priya earned her MS in Marketing Analytics from Columbia Business School, where her thesis on predictive lead scoring models was published in the Journal of Marketing Research. This academic foundation in data science and marketing gives her a uniquely analytical approach to lead generation strategy.

Her career trajectory includes 4 years as VP of Marketing at a proptech startup, where she built the marketing function from scratch and scaled the company from Series A through acquisition. During this period, she developed an AI-powered lead qualification system for real estate agents that reduced cost per qualified lead by 73% compared to traditional methods like Zillow and Realtor.com.

After the acquisition, Priya launched her consultancy focusing on what she calls 'vertical AI marketing' — building AI-powered lead generation systems tailored to specific industries. She has implemented quiz-based qualification funnels for solar installers, fitness studios, design agencies, and home service companies, consistently delivering 3-5x improvements in lead quality metrics.

Priya writes extensively about the intersection of AI, industry marketing, and lead qualification. Her case studies on solar lead generation and real estate AI qualification have been cited in industry publications including Solar Power World, Inman News, and ClubIndustry. She is a regular panelist at B2B Marketing Exchange and LeadsCon.