This eight-question survey opens by collecting a respondent's age group and occupation to let the form's owner segment results by demographic profile. It then moves into category behaviour, asking how often the respondent uses products in the category and which brands they already know, before digging into what drives their buying choices and how satisfied they are with what's currently on the market. The "How likely are you to recommend our products to others?" question closes the rated section to gauge advocacy, and an optional free-text question invites suggestions for improvements or new features without putting pressure on respondents to answer. After submitting, respondents see a thank-you screen confirming that their feedback will be used to better understand customer needs.
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Rely on the "What factors influence your purchase decisions?" and "Rate your satisfaction with current products in this category (1-10):" questions to benchmark how their category is performing and where to prioritise development.
Use the "Which of these brands are you familiar with?" question to map awareness gaps across Brand A through Brand E and inform where to focus positioning efforts.
Depend on the optional "What suggestions do you have for product improvements or new features?" question to surface qualitative ideas that structured questions alone wouldn't uncover.
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