Priya Sharma é profissional de marketing de crescimento B2B especializada em construir sistemas de geração de leads específicos por setor que realmente funcionam. Com mais de uma década de experiência nos setores imobiliário, das energias renováveis, do fitness e dos serviços profissionais, traz para cada projeto uma rara combinação de visão transversal a vários setores e de profunda especialização vertical.
A Priya obteve o seu mestrado em Marketing Analytics pela Columbia Business School, onde a sua tese sobre modelos preditivos de pontuação de leads foi publicada no Journal of Marketing Research. Esta base académica em ciência de dados e marketing confere-lhe uma abordagem singularmente analítica à estratégia de geração de leads.
O seu percurso profissional inclui 4 anos como VP de Marketing numa startup de proptech, onde construiu a função de marketing de raiz e escalou a empresa da Série A até à aquisição. Durante este período, desenvolveu um sistema de qualificação de leads com IA para agentes imobiliários que reduziu o custo por lead qualificada em 73% face a métodos tradicionais como o Zillow e o Realtor.com.
Após a aquisição, a Priya lançou a sua consultoria, focada naquilo a que chama "marketing vertical com IA" — a construção de sistemas de geração de leads com IA adaptados a setores específicos. Já implementou funis de qualificação baseados em questionários para instaladores de energia solar, estúdios de fitness, agências de design e empresas de serviços ao domicílio, alcançando de forma consistente melhorias de 3 a 5 vezes nas métricas de qualidade das leads.
A Priya escreve extensivamente sobre a interseção entre IA, marketing por setor e qualificação de leads. Os seus casos de estudo sobre geração de leads na energia solar e qualificação com IA no imobiliário já foram citados em publicações do setor, incluindo a Solar Power World, a Inman News e a ClubIndustry. É painelista habitual no B2B Marketing Exchange e na LeadsCon.
Credenciais
Mestrado em Marketing Analytics, Columbia Business School. Antiga VP de Marketing numa startup de proptech (da Série A até à aquisição). Publicada no Journal of Marketing Research.
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