Priya Sharma는 실제로 효과가 있는 산업별 리드 생성 시스템 구축을 전문으로 하는 B2B 그로스 마케터입니다. 부동산, 재생 에너지, 피트니스, 전문 서비스 분야에 걸친 10년 이상의 경력으로, 그녀는 모든 프로젝트에 산업을 넘나드는 통찰력과 깊은 수직적 전문성이라는 보기 드문 조합을 가져옵니다.
Priya는 Columbia Business School에서 마케팅 애널리틱스 석사 학위를 취득했으며, 예측 리드 점수화 모델에 관한 그녀의 논문은 Journal of Marketing Research에 게재되었습니다. 데이터 과학과 마케팅에 대한 이 학문적 기반은 그녀에게 리드 생성 전략에 대한 독보적으로 분석적인 접근을 제공합니다.
그녀의 경력에는 프롭테크 스타트업에서 4년간 마케팅 VP로 근무한 경험이 포함되며, 그곳에서 그녀는 마케팅 기능을 처음부터 구축하고 회사를 시리즈 A부터 인수까지 확장했습니다. 이 기간 동안 그녀는 부동산 중개인을 위한 AI 기반 리드 검증 시스템을 개발하여 Zillow와 Realtor.com 같은 전통적인 방식 대비 검증된 리드당 비용을 73% 절감했습니다.
인수 이후 Priya는 그녀가 '버티컬 AI 마케팅'이라 부르는, 특정 산업에 맞춤화된 AI 기반 리드 생성 시스템 구축에 집중하는 컨설팅 회사를 설립했습니다. 그녀는 태양광 설치업체, 피트니스 스튜디오, 디자인 에이전시, 홈 서비스 회사를 위한 퀴즈 기반 검증 퍼널을 구현하여 일관되게 리드 품질 지표를 3~5배 향상시켰습니다.
Priya는 AI, 산업 마케팅, 리드 검증의 교차점에 대해 폭넓게 글을 씁니다. 태양광 리드 생성과 부동산 AI 검증에 관한 그녀의 사례 연구는 Solar Power World, Inman News, ClubIndustry를 포함한 업계 출판물에 인용되었습니다. 그녀는 B2B Marketing Exchange와 LeadsCon의 정기 패널리스트입니다.
자격증명
Columbia Business School 마케팅 애널리틱스 석사. 프롭테크 스타트업 전 마케팅 VP(시리즈 A부터 인수까지). Journal of Marketing Research 게재.
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