Priya Sharma es una marketer de crecimiento B2B especializada en construir sistemas de generación de leads específicos por sector que de verdad funcionan. Con más de una década de experiencia en los ámbitos inmobiliario, de energías renovables, fitness y servicios profesionales, aporta a cada proyecto una combinación poco habitual de visión transversal entre sectores y profunda especialización vertical.
Priya obtuvo su máster en Marketing Analytics por la Columbia Business School, donde su tesis sobre modelos predictivos de puntuación de leads fue publicada en el Journal of Marketing Research. Esta base académica en ciencia de datos y marketing le confiere un enfoque singularmente analítico de la estrategia de generación de leads.
Su trayectoria profesional incluye 4 años como vicepresidenta de marketing en una startup proptech, donde construyó la función de marketing desde cero y escaló la empresa desde la Serie A hasta su adquisición. Durante ese periodo, desarrolló un sistema de cualificación de leads impulsado por IA para agentes inmobiliarios que redujo el coste por lead cualificado en un 73 % en comparación con métodos tradicionales como Zillow y Realtor.com.
Tras la adquisición, Priya puso en marcha su consultoría centrada en lo que ella denomina «marketing vertical con IA»: construir sistemas de generación de leads impulsados por IA adaptados a sectores concretos. Ha implementado embudos de cualificación basados en cuestionarios para instaladores de energía solar, estudios de fitness, agencias de diseño y empresas de servicios para el hogar, logrando de forma constante mejoras de 3-5x en las métricas de calidad de los leads.
Priya escribe con frecuencia sobre la intersección entre la IA, el marketing por sector y la cualificación de leads. Sus casos de estudio sobre generación de leads en energía solar y cualificación inmobiliaria con IA han sido citados en publicaciones del sector como Solar Power World, Inman News y ClubIndustry. Es panelista habitual en B2B Marketing Exchange y LeadsCon.
Credenciales
Máster en Marketing Analytics, Columbia Business School. Antigua vicepresidenta de marketing en una startup proptech (de la Serie A hasta su adquisición). Publicada en el Journal of Marketing Research.
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