The SEO Scorecard opens by asking for the site URL, then works through nine questions covering the three pillars of search performance: technical health, content, and links. A scale question gauges technical confidence — speed, mobile-friendliness, crawlability, and indexation — followed by questions on keyword research, on-page optimisation, and content depth. Two more scale questions let respondents rate their on-page work and content quality against competing pages, while single-choice questions probe link-building activity and whether organic performance is being tracked. An optional open-ended question at the end invites respondents to name what they feel is holding their rankings back most. After submitting, the end screen directs respondents to compare their answers across the three pillars and tackle the lowest-scoring one first.
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The three scale questions and the "What feels like the biggest thing holding back your search rankings right now?" question give a consultant a structured baseline before the first strategy call.
The "Have you done keyword research and mapped target keywords to specific pages?" question and the tracking question quickly surface whether foundational SEO work has actually been done across the site.
The "What's your main goal for SEO right now?" question anchors the whole form to a specific outcome, helping founders without SEO backgrounds focus on the pillar most relevant to where they are in growth.
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