The Online Popularity Survey opens by asking how relevant current events are to the respondent's daily life, establishing their general engagement with the world around them before diving deeper. It then asks them to rate their overall perception of a specific brand, followed by a multiple-choice question on which product features matter most — from 'Price' to 'Innovation' — to map purchasing priorities. An open-ended question asks where respondents get their information on popular culture and trends, letting them answer in their own words rather than pick from a preset list. The survey closes by asking which social issue deserves the most public attention right now, covering six options from environmental protection to technology ethics. After submitting, respondents see a thank-you screen confirming their insights will help the owner understand current trends.
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Rely on the brand perception rating and the product features question to benchmark how a target audience prioritises price, quality, sustainability, and other purchase drivers.
Use the "Which social issue do you believe deserves the most public attention right now?" question to align messaging and campaigns with the issues their audience actually cares about.
Draw on the open-ended "What are your primary sources for staying informed about popular culture and current trends?" question to discover which channels and platforms are worth prioritising.
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