The Lead Generation Strategy Assessment opens by asking respondents to identify their primary lead source — inbound, paid, outbound, or referrals — before moving through four structured questions that build a picture of lead quality, nurturing process, cost per lead, and conversion rate, giving the form owner a clear performance baseline across every major dimension. Two optional open-ended questions then invite respondents to describe their biggest challenge and the tools they currently use, surfacing context that the multiple-choice answers alone can't capture. The eighth and final question asks whether a lead scoring system is in place, which ties together the earlier quality and conversion data to show how mature the respondent's overall strategy is. After submitting, respondents see a confirmation screen thanking them and noting that their answers reveal opportunities to improve lead quality and conversion rates.
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They rely on the "What is your primary lead generation source?" and "What is your average cost per lead?" questions to benchmark channel efficiency and justify budget decisions.
They focus on the "Do you have a lead scoring system implemented?" and "What is your lead-to-customer conversion rate?" questions to identify gaps between marketing handoff and closed revenue.
They use the open-ended "What is your biggest lead generation challenge?" question alongside the nurturing and quality questions to diagnose client strategy before making recommendations.
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