This twelve-question brief opens by collecting contact details — name, business name, email, and an optional phone number — so the design team knows exactly who to follow up with. It then moves into the project itself, asking about the site's primary goal, the type of website needed, and the specific features required, which together let the team scope the work before any call takes place. Questions about existing branding and websites the client admires feed directly into the visual direction, while the budget and desired launch date questions close the brief so the team can assess fit and prioritise accordingly. After submitting, respondents see a confirmation telling them the team will follow up within one to two business days to schedule a kickoff call.
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Relies on the "What is your estimated budget for this project?" and "What is your desired launch date?" questions to quickly assess whether a new enquiry is a realistic fit before investing time in a proposal.
Uses the "Which features do you need on your site?" and "What type of website do you need?" questions to route briefs to the right team and begin scoping work ahead of the kickoff call.
Depends on the "Do you have existing branding (logo, colors, fonts)?" and "Share any websites you like and what appeals to you about them" questions to set visual expectations and identify how much creative groundwork is needed.
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