This NPS survey opens by asking "How likely are you to recommend us to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)" — the core metric — then immediately follows with "What is the primary reason for your score?" so the owner understands the feeling behind the number. "What could we do to improve your experience?" comes next to surface actionable gaps, while "Which features or aspects do you find most valuable?" pinpoints what to protect. "How long have you been a customer?" adds tenure context so feedback can be read differently for newer versus long-standing customers, and "How would you describe your overall experience?" closes the questions with a broad satisfaction check. The Ending thanks respondents and explains that the form does not calculate or display an overall NPS result.
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Rely on the "Which features or aspects do you find most valuable?" question to weigh roadmap priorities against what paying customers actually use and care about.
Use the "How long have you been a customer?" and "How would you describe your overall experience?" questions together to spot at-risk accounts before churn becomes likely.
Lean on the "What is the primary reason for your score?" and "What could we do to improve your experience?" questions to connect post-purchase sentiment to specific operational changes.
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