This seven-question form opens by asking customers to rate their overall satisfaction, product quality, and ease of use — three consecutive rating questions that build a quick, comparable snapshot of the experience before diving deeper. It then asks which features respondents find most useful, followed by an open-ended suggestion box for improvements or new features, giving customers a chance to speak freely. A recommendation-likelihood question gauges how strongly customers would advocate for the product, and the form closes by asking whether respondents are open to being contacted for a follow-up conversation, with options for email, phone, or no contact. After submitting, customers see a thank-you screen acknowledging their contribution to improving the product.
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Rely on the three sequential rating questions and the "Which features do you find most useful?" question to benchmark satisfaction and prioritise the product roadmap.
Use the "Would you be open to being contacted for further discussion about your feedback?" question to identify which customers are willing to take part in follow-up calls or case study conversations.
Depend on the "How likely are you to recommend our product/service to a friend or colleague?" question alongside the open-ended suggestions field to track advocacy and surface recurring improvement requests.
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