AX Audit Report

https://wsj.com

August 12, 20261173ms response

32AX score / 100

Poor

Readiness diagnosis

This site is not ready for AI agents yet. Resolve the critical access and understanding gaps first.

2 critical

8 warnings

10 passed

Current constraintIdentity3%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

20 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

2.0 / 13 weighted points

16%

Identity

Current constraint

0.6 / 22 weighted points

Access

22.2 / 31 weighted points

72%

Agent Integration

1.4 / 24 weighted points

User Experience

5.3 / 10 weighted points

53%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

No JSON-LD structured data found

Structured Data

Review

Missing OpenGraph tags: og:title, og:description, og:image

Structured Data

Review

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

No form or direct contact path — agents have no way to convert here

Actionability

Review

Explore the audit

Findings and fixes

Structured Data

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 401

Page content available without JavaScript

No CAPTCHA or bot protection detected

No JSON-LD structured data found
Add JSON-LD structured data to your page <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business",
  "url": "https://yoursite.com",
  "description": "What your business does"
}
</script>

Missing OpenGraph tags: og:title, og:description, og:image
<meta property="og:title" content="..." />
<meta property="og:description" content="..." />
<meta property="og:image" content="..." />

Missing meta tags: meta description, canonical link

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

sitemap.xml found and valid

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

No form or direct contact path — agents have no way to convert here
Add an agent-usable conversion path — a contact form, a booking widget, or a Dashform AI funnel agents can complete on the visitor's behalf.

Missing semantic HTML: <main>, <nav>, <header>, <footer>, <h1>
Add missing semantic HTML elements: <main>, <nav>, <header>, <footer>, <h1>

No images found on page

Limited text content — AI agents may not fully understand your page

No social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Fast response time (1173ms)

Lean HTML payload (1KB)

Response is not compressed (no gzip/brotli)
Enable gzip or Brotli compression on your server/CDN to cut transfer size for agents and crawlers.

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

No HSTS or CSP headers detected
Add Strict-Transport-Security and Content-Security-Policy headers — they signal a well-maintained, trustworthy origin.

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Sitemap shows content updated within the last 6 months

No current year found — the site may look stale to agents

HTTPS enabled

SSL certificate valid

No privacy policy link detected

No terms of service link detected

wsj.com

https://wsj.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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