AX Audit Report

https://shepherdinsurance.com

August 12, 20261674ms response

43AX score / 100

Poor

Readiness diagnosis

This site is not ready for AI agents yet. Resolve the critical access and understanding gaps first.

1 critical

4 warnings

14 passed

Current constraintDiscovery6%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

19 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

0.8 / 13 weighted points

Identity

4.6 / 22 weighted points

21%

Access

27 / 31 weighted points

87%

Agent Integration

7.0 / 24 weighted points

29%

User Experience

4 / 10 weighted points

40%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

No JSON-LD structured data found

Structured Data

Review

llms.txt found but format is incomplete

Agent Interaction

Review

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

Missing semantic HTML: <main>, <footer>, multiple <h1> tags (use only one)

Content Quality

Review

Only 0% of images have alt text (0/39)

Content Quality

Review

Explore the audit

Findings and fixes

Structured Data

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

No JSON-LD structured data found
Add JSON-LD structured data to your page <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business",
  "url": "https://yoursite.com",
  "description": "What your business does"
}
</script>

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

llms.txt found but format is incomplete
Your llms.txt should have: # Title, > description blockquote, ## Sections, and [links](url). See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

sitemap.xml found and valid

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

A form is present but has no obvious email field

CTA buttons have descriptive labels

Missing semantic HTML: <main>, <footer>, multiple <h1> tags (use only one)
Add missing semantic HTML elements: <main>, <footer>, multiple <h1> tags (use only one)

Only 0% of images have alt text (0/39)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

Heading levels skip (e.g., h1 directly to h3)

No social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Response time is 1.7s — acceptable, could be faster

Lean HTML payload (111KB)

Response is compressed (gzip)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

No current year found — the site may look stale to agents

HTTPS enabled

SSL certificate valid

No privacy policy link detected

No terms of service link detected

shepherdinsurance.com

https://shepherdinsurance.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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