AI readiness report
Needs work
What this means for your business
AI assistants can find your website, but they struggle to understand it or take action on it. When customers ask an AI for a recommendation, they may be sent to a competitor.
Next step
Dashform gives AI assistants a form and booking path they can complete on a customer's behalf, while you work through the other fixes with your web developer.
1 urgent
3 to improve
26 working
Global rank
#2,996/5,313
Ahead of 43% of websites we have checked
Community rank
#282/432
Your report
What this score means for your business, written for the owner rather than the web developer. The technical detail behind every sentence is further down.
Your website scored 51 out of 100. AI assistants such as ChatGPT, Claude, and Perplexity can reach your site, but they struggle to make sense of it or to do anything once they arrive. In practice, when a customer asks an assistant for a recommendation, a competitor with clearer pages is more likely to be named. The good news is that most of what holds you back is straightforward to fix. That places you ahead of 43% of the 5,313 websites we have checked.
Today, AI assistants can open your website and understand what you offer. They cannot find your business, tell who you are, and contact or book you. The step to focus on first is “Can AI contact or book you?”. AI assistants have no way to contact or book you today, so a recommendation cannot turn into a booking.
Across the 30 checks we ran, we found 19 things to improve, spread over 4 of the five steps. 4 of them disappear when you add a Dashform funnel: a form and booking path that AI assistants can complete on a customer's behalf. That takes about five minutes and needs no developer. The remaining 15 need a web developer. The fix list at the end of this report gives them exact instructions, so a short session should cover most of it. None of this requires rebuilding your website.
A customer asks an AI assistant for a recommendation. Here is what happens at each step when that assistant reaches your website.
AI assistants struggle to find your business or confirm it is active, so you rarely come up in their recommendations.
Before an AI assistant can recommend you, it has to find you. It looks at your social profiles, business listings, and whether your site shows signs of being active and looked after, much like a cautious customer would.
5 things to improve
And 2 more in the full details.
Your web developer can handle this with the fix list from this report.
AI assistants cannot verify your business from your website, so they hesitate to recommend it.
AI assistants only recommend businesses they can verify. They read the details your site publishes for machines: your name, what you do, where you are, and how to reach you. Missing or vague details make them hesitate.
7 things to improve
Five areas
Each area answers one question a customer's AI assistant asks before it recommends you. The weakest area is where to start.
What we checked
30 checks
Working vs. needs attention
1
3
26
Discovery
Can AI find your business?
19%
Identity
Can AI tell who you are?
22%
Access
Can AI open your website?
97%
Taking ActionStart here
Can AI contact or book you?
16%
Clarity
Can AI understand what you offer?
Start here
These changes will help the most. Tick the ones to include in the fix list for your web developer, or let Dashform handle the ones it can.
How you compare
Leading scores across every website we have checked.
Full details
Every check in plain language, with the technical fix your web developer needs underneath.
Business details for AI
Business details for AI
Business details for AI
Trust pages
Trust pages
Trust pages
And 4 more in the full details.
Your web developer can handle this with the fix list from this report.
Your website opens reliably for AI assistants.
An AI assistant has to be able to open your pages before anything else counts. Blocked crawlers, security challenges, slow responses, or broken links stop it before it reads a word, and it simply moves on to the next business.
One thing to improve
Your web developer can handle this with the fix list from this report.
AI assistants have no way to contact or book you today, so a recommendation cannot turn into a booking.
In the final step the assistant tries to act for the customer: book a time, send an enquiry, or start a purchase. It needs a form, a booking path, or a connection it can use. Without one, even a glowing recommendation ends with the customer on their own.
6 things to improve
And 3 more in the full details.
Dashform can take care of this for you. No developer needed.
AI assistants can read and understand what you offer.
Once inside, the assistant reads your pages much like a person skimming them. Clear headings, real text, described images, and properly labelled buttons help it describe you accurately to the customer.
Every one of the 6 checks in this step passed. The full details show what is working.
See the checks behind this92%
