AI readiness report
Needs work
What this means for your business
AI assistants can open your website, but they struggle to understand it or take action on it. When customers ask an AI for a recommendation, they may be sent to a competitor.
Next step
Dashform gives AI assistants a form and booking path they can complete on a customer's behalf, while you work through the other fixes with your web developer.
0 urgent
9 to improve
24 working
Global rank
#2,557/5,396
Ahead of 52% of websites we have checked
Community rank
#285/515
Your report
What this score means for your business, written for the owner rather than the web developer. The technical detail behind every sentence is further down.
Your website scored 55 out of 100. AI assistants such as ChatGPT, Claude, and Perplexity can reach your site, but they struggle to make sense of it or to do anything once they arrive. In practice, when a customer asks an assistant for a recommendation, a competitor with clearer pages is more likely to be named. The good news is that most of what holds you back is straightforward to fix. That places you ahead of 52% of the 5,396 websites we have checked.
Today, AI assistants can open your website. They can partly read who you are from your pages and understand what you offer, with gaps that cost you recommendations. They cannot find your profiles and listings on your site and contact or book you. The step to focus on first is “Can AI find your profiles and listings on your site?”. Your site does not point AI assistants to your profiles or listings and shows few signs of being active, so what they know about you elsewhere stays disconnected from it.
Across the 33 checks we ran, we found 23 things to improve, spread over 5 of the five steps. 3 of them disappear when you add a Dashform funnel: a form and booking path that AI assistants can complete on a customer's behalf. That takes about five minutes and needs no developer. The remaining 20 need a web developer. The fix list at the end of this report gives them exact instructions, so a short session should cover most of it. None of this requires rebuilding your website.
A customer asks an AI assistant for a recommendation. Here is what happens at each step when that assistant reaches your website.
Your site does not point AI assistants to your profiles or listings and shows few signs of being active, so what they know about you elsewhere stays disconnected from it.
This step reads what your site tells an assistant about the rest of your presence: links to your social profiles and directory listings, a business profile written for machines, contact details, and signs that the site is active and looked after. It does not test whether assistants already know you from reviews and listings elsewhere; many businesses are found without any of this.
5 things to improve
And 2 more in the full details.
Your web developer can handle this with the fix list from this report.
Your pages tell AI assistants part of who you are, but some details are missing or unstructured, so they may describe you incompletely.
This step reads the details your site publishes for machines: your name, what you do, where you are, how to reach you, who stands behind the site, and the reviews and references that back it up. Without them, an assistant has to guess who you are from the prose or rely on what it knows from elsewhere.
Five areas
Each area answers one question a customer's AI assistant asks before it recommends you. The weakest area is where to start.
What we checked
33 checks
Working vs. needs attention
0
9
24
DiscoveryStart here
Can AI find your profiles and listings on your site?
13%
Identity
Can AI read who you are from your pages?
62%
Access
Can AI open your website?
83%
Taking Action
Can AI contact or book you?
32%
Clarity
Start here
These changes will help the most. Tick the ones to include in the fix list for your web developer, or let Dashform handle the ones it can.
How you compare
Leading scores across every website we have checked.
Full details
Every check in plain language, with the technical fix your web developer needs underneath.
AI access
AI access
AI access
AI access
Working pages
Working pages
Working pages
Speed
Speed
Speed
Speed
Security
Security
Security
Security
6 things to improve
And 3 more in the full details.
Your web developer can handle this with the fix list from this report.
Your website opens reliably for AI assistants.
An AI assistant has to be able to open your pages before anything else counts. Blocked crawlers, security challenges, slow responses, or broken links stop it before it reads a word, and it simply moves on to the next business.
4 things to improve
And one more in the full details.
Your web developer can handle this with the fix list from this report.
AI assistants have no way to contact or book you today, so a recommendation cannot turn into a booking.
In the final step the assistant tries to act for the customer: book a time, send an enquiry, or start a purchase. It needs a form, a booking path, or a connection it can use. Without one, even a glowing recommendation ends with the customer on their own.
4 things to improve
And one more in the full details.
Dashform can take care of this for you. No developer needed.
AI assistants can read most of your website, but some pages are unclear to them.
Once inside, the assistant reads your pages much like a person skimming them. Clear headings, real text, described images, and properly labelled buttons help it describe you accurately to the customer.
4 things to improve
And one more in the full details.
Your web developer can handle this with the fix list from this report.
Can AI understand what you offer?
56%
