AX Audit Report

https://rakuten.com

August 12, 20261872ms response

57AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 critical

5 warnings

21 passed

Current constraintAgent Integration31%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

26 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

4.6 / 13 weighted points

36%

Identity

12.3 / 22 weighted points

56%

Access

27.7 / 31 weighted points

89%

Agent Integration

Current constraint

7.4 / 24 weighted points

31%

User Experience

5.3 / 10 weighted points

53%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

JSON-LD found but no business schema (found: WebSite)

Structured Data

Review

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

No form or direct contact path — agents have no way to convert here

Actionability

Review

Missing semantic HTML: html lang="", <main>, <nav>, multiple <h1> tags (use only one)

Content Quality

Review

Explore the audit

Findings and fixes

Structured Data

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 1 JSON-LD structured data block

JSON-LD found but no business schema (found: WebSite)
Add a business-specific schema type (LocalBusiness, Organization, Product, Service) to help AI agents understand what your business offers.

Schema has 3 fields — consider adding more for better AI comprehension

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

Sitemap found at https://www.rakuten.com/sitemap-index.xml (declared in robots.txt)

Schema.org potentialAction defined — agents know what actions are available

No scheduling link found — agents can't book time with you directly

Checkout path found, but no machine-readable prices (Offer schema)

No form or direct contact path — agents have no way to convert here
Add an agent-usable conversion path — a contact form, a booking widget, or a Dashform AI funnel agents can complete on the visitor's behalf.

CTA buttons have descriptive labels

Missing semantic HTML: html lang="", <main>, <nav>, multiple <h1> tags (use only one)
Add missing semantic HTML elements: html lang="", <main>, <nav>, multiple <h1> tags (use only one)

100% of images have alt text (109/109)

Sufficient text content available for AI extraction

Heading levels skip (e.g., h1 directly to h3)

6 social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

1 industry directory link found

Response time is 1.9s — acceptable, could be faster

Large HTML payload (1911KB)

Response is compressed (gzip)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Sitemap content hasn't changed in over a year

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

rakuten.com

https://rakuten.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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