AX Audit Report

https://pump.co

August 12, 2026923ms response

50AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

1 critical

3 warnings

22 passed

Current constraintIdentity21%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

26 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

4.8 / 13 weighted points

37%

Identity

Current constraint

4.6 / 22 weighted points

21%

Access

29 / 31 weighted points

94%

Agent Integration

8.9 / 24 weighted points

37%

User Experience

2.7 / 10 weighted points

27%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

No JSON-LD structured data found

Structured Data

Review

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

Missing semantic HTML: html lang="", <main>, <nav>, <header>, <footer>, multiple <h1> tags (use only one)

Content Quality

Review

Only 15% of images have alt text (26/171)

Content Quality

Review

Explore the audit

Findings and fixes

Structured Data

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

No JSON-LD structured data found
Add JSON-LD structured data to your page <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business",
  "url": "https://yoursite.com",
  "description": "What your business does"
}
</script>

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

llms.txt found with correct format

llms-full.txt also found (two-file mode)

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

API documentation links found

sitemap.xml found and valid

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

Direct contact link found, but no on-page form for agents

CTA buttons have descriptive labels

Missing semantic HTML: html lang="", <main>, <nav>, <header>, <footer>, multiple <h1> tags (use only one)
Add missing semantic HTML elements: html lang="", <main>, <nav>, <header>, <footer>, multiple <h1> tags (use only one)

Only 15% of images have alt text (26/171)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

FAQ-like content found but no FAQ schema

Heading levels skip (e.g., h1 directly to h3)

20 social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Contact information detected (phone, email, address)

1 industry directory link found

Fast response time (923ms)

HTML payload is on the heavier side (912KB)

Response is compressed (br)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

No current year found — the site may look stale to agents

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

pump.co

https://pump.co

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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