AX Audit Report

https://pardot.com

August 12, 20261841ms response

63AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 critical

6 warnings

23 passed

Current constraintDiscovery21%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

29 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

2.7 / 13 weighted points

21%

Identity

15.5 / 22 weighted points

70%

Access

28.3 / 31 weighted points

91%

Agent Integration

10.3 / 24 weighted points

43%

User Experience

6.7 / 10 weighted points

67%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

Missing semantic HTML: <footer>

Content Quality

Review

Only 42% of images have alt text (46/109)

Content Quality

Review

Explore the audit

Findings and fixes

Agent Interaction

Actionability

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 1 JSON-LD structured data block

Business schema found: Product

Schema has 5 fields — consider adding more for better AI comprehension

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

llms.txt found but format is incorrect

llms-full.txt also found (two-file mode)

MCP configuration found at /.well-known/mcp.json, /mcp.json, /.mcp.json, /.well-known/mcp

AI agent plugin manifest found at /.well-known/ai-plugin.json, /.well-known/ai-agent.json

API documentation links found

API specification found at /openapi.json

Sitemap found but may not be valid XML

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

Direct contact link found, but no on-page form for agents

CTA buttons have descriptive labels

Missing semantic HTML: <footer>
Add missing semantic HTML elements: <footer>

Only 42% of images have alt text (46/109)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

FAQ schema detected

Heading levels skip (e.g., h1 directly to h3)

No social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Response time is 1.8s — acceptable, could be faster

HTML payload is on the heavier side (586KB)

Response is compressed (gzip)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

Content dates (dateModified/datePublished) present in schema

No current year found — the site may look stale to agents

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

pardot.com

https://pardot.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

Related AX Scores