AX Audit Report

https://pagerduty.com

August 12, 20262019ms response

61AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 critical

6 warnings

24 passed

Current constraintDiscovery33%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

30 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

4.3 / 13 weighted points

33%

Identity

9.6 / 22 weighted points

44%

Access

29 / 31 weighted points

94%

Agent Integration

10.4 / 24 weighted points

43%

User Experience

8 / 10 weighted points

80%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

JSON-LD found but no business schema (found: unknown)

Structured Data

Review

No form or direct contact path — agents have no way to convert here

Actionability

Review

Missing semantic HTML: <header>

Content Quality

Review

Explore the audit

Findings and fixes

Structured Data

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 1 JSON-LD structured data block

JSON-LD found but no business schema (found: unknown)
Add a business-specific schema type (LocalBusiness, Organization, Product, Service) to help AI agents understand what your business offers.

Schema has 0 fields — consider adding more for better AI comprehension

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

JSON-LD schema missing @context or @type

llms.txt found but format is incorrect

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

API documentation links found

sitemap.xml found and valid

Schema.org potentialAction defined — agents know what actions are available

No scheduling link found — agents can't book time with you directly

Checkout path found, but no machine-readable prices (Offer schema)

No form or direct contact path — agents have no way to convert here
Add an agent-usable conversion path — a contact form, a booking widget, or a Dashform AI funnel agents can complete on the visitor's behalf.

Live chat / conversational widget detected

CTA buttons have descriptive labels

Missing semantic HTML: <header>
Add missing semantic HTML elements: <header>

86% of images have alt text (101/117)

Sufficient text content available for AI extraction

4 social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Response time is 2.0s — acceptable, could be faster

Lean HTML payload (340KB)

Response is compressed (br)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

No HSTS or CSP headers detected
Add Strict-Transport-Security and Content-Security-Policy headers — they signal a well-maintained, trustworthy origin.

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Sitemap shows content updated within the last 6 months

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

pagerduty.com

https://pagerduty.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

Related AX Scores