AX Audit Report

https://openroll.com

August 12, 20261478ms response

54AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

1 critical

4 warnings

19 passed

Current constraintDiscovery12%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

24 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

1.6 / 13 weighted points

12%

Identity

4.0 / 22 weighted points

18%

Access

29.7 / 31 weighted points

96%

Agent Integration

10.4 / 24 weighted points

43%

User Experience

8 / 10 weighted points

80%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

No JSON-LD structured data found

Structured Data

Review

llms.txt found but format is incomplete

Agent Interaction

Review

No form or direct contact path — agents have no way to convert here

Actionability

Review

Missing semantic HTML: <main>

Content Quality

Review

Explore the audit

Findings and fixes

Structured Data

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

No JSON-LD structured data found
Add JSON-LD structured data to your page <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business",
  "url": "https://yoursite.com",
  "description": "What your business does"
}
</script>

OpenGraph tags complete (title, description, image)

Missing meta tags: canonical link

llms.txt found but format is incomplete
Your llms.txt should have: # Title, > description blockquote, ## Sections, and [links](url). See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

sitemap.xml found and valid

Embedded conversion target declared — agents can act on the funnel's conversion URL
Conversion URL: https://calendly.com/mattias-openroll/mattias-meeting?hide_event_type_details=1&primary_color=003cff

Booking/scheduling integration detected

No form or direct contact path — agents have no way to convert here
Add an agent-usable conversion path — a contact form, a booking widget, or a Dashform AI funnel agents can complete on the visitor's behalf.

CTA buttons have descriptive labels

Missing semantic HTML: <main>
Add missing semantic HTML elements: <main>

100% of images have alt text (22/22)

Sufficient text content available for AI extraction

1 social media link found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Fast response time (1478ms)

Lean HTML payload (40KB)

Response is compressed (br)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

No current year found — the site may look stale to agents

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

openroll.com

https://openroll.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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