AX Audit Report

https://mailchimp.com

August 12, 2026512ms response

65AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 critical

3 warnings

23 passed

Current constraintDiscovery23%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

26 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

3.0 / 13 weighted points

23%

Identity

14.2 / 22 weighted points

65%

Access

29 / 31 weighted points

94%

Agent Integration

10.6 / 24 weighted points

44%

User Experience

8 / 10 weighted points

80%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

Missing semantic HTML: multiple <h1> tags (use only one)

Content Quality

Review

Explore the audit

Findings and fixes

Agent Interaction

Actionability

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 1 JSON-LD structured data block

Business schema found: Service

Schema has 4 fields — consider adding more for better AI comprehension

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

llms.txt found with correct format

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

API documentation links found

sitemap.xml found and valid

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

Contact/lead form with an email field is present

CTA buttons have descriptive labels

Missing semantic HTML: multiple <h1> tags (use only one)
Add missing semantic HTML elements: multiple <h1> tags (use only one)

94% of images have alt text (131/140)

Sufficient text content available for AI extraction

5 social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Fast response time (512ms)

HTML payload is on the heavier side (564KB)

Response is compressed (gzip)

No caching headers — repeat agent fetches can't be revalidated

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

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