AX Audit Report

https://instacart.com

August 12, 20262051ms response

61AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 critical

6 warnings

23 passed

Current constraintDiscovery25%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

29 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

3.2 / 13 weighted points

25%

Identity

11.1 / 22 weighted points

50%

Access

27.7 / 31 weighted points

89%

Agent Integration

10.0 / 24 weighted points

42%

User Experience

9.3 / 10 weighted points

93%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

JSON-LD found but no business schema (found: unknown)

Structured Data

Review

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

No sitemap.xml found

Agent Interaction

Review

Only 67% of images have alt text (10/15)

Content Quality

Review

Explore the audit

Findings and fixes

Structured Data

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 1 JSON-LD structured data block

JSON-LD found but no business schema (found: unknown)
Add a business-specific schema type (LocalBusiness, Organization, Product, Service) to help AI agents understand what your business offers.

Schema has 0 fields — consider adding more for better AI comprehension

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

JSON-LD schema missing @context or @type

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

AI agent plugin manifest found at /.well-known/ai-plugin.json

No sitemap.xml found
Create a /sitemap.xml file listing all your important pages. Also declare it in robots.txt:
Sitemap: https://yoursite.com/sitemap.xml

Schema.org potentialAction defined — agents know what actions are available

No scheduling link found — agents can't book time with you directly

Checkout path found, but no machine-readable prices (Offer schema)

A form is present but has no obvious email field

Live chat / conversational widget detected

CTA buttons have descriptive labels

HTML semantic structure is well-formed

Only 67% of images have alt text (10/15)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

FAQ schema detected

3 social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Contact information detected (phone, address)

Response time is 2.1s — acceptable, could be faster

Large HTML payload (1013KB)

Response is compressed (br)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Security headers present (HSTS + Content-Security-Policy)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

No current year found — the site may look stale to agents

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

instacart.com

https://instacart.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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