AX Audit Report

https://hims.com

August 12, 20261407ms response

29AX score / 100

Poor

Readiness diagnosis

This site is not ready for AI agents yet. Resolve the critical access and understanding gaps first.

3 critical

8 warnings

8 passed

Current constraintAgent Integration0%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

19 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

0.8 / 13 weighted points

Identity

2.1 / 22 weighted points

10%

Access

19.0 / 31 weighted points

61%

Agent Integration

Current constraint

0 / 24 weighted points

User Experience

6.7 / 10 weighted points

67%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

CAPTCHA or bot protection detected

Crawlability

Review

No JSON-LD structured data found

Structured Data

Review

No robots.txt file found

Crawlability

Review

Missing OpenGraph tags: og:title, og:description, og:image

Structured Data

Review

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

Explore the audit

Findings and fixes

Crawlability

Performance

Security & Trust

All Findings

No robots.txt file found
Create a robots.txt file at your site root. For AI-friendly access:

User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Google-Extended
Allow: /

Page returns HTTP 403

Page content available without JavaScript

CAPTCHA or bot protection detected
Consider allowing AI crawlers to bypass bot protection. Options:
1. Whitelist known AI crawler IPs (OpenAI, Anthropic, Google publish their ranges)
2. Use robots.txt to signal crawler access
3. Configure your WAF/CDN to exempt verified bot traffic

No JSON-LD structured data found
Add JSON-LD structured data to your page <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business",
  "url": "https://yoursite.com",
  "description": "What your business does"
}
</script>

Missing OpenGraph tags: og:title, og:description, og:image
<meta property="og:title" content="..." />
<meta property="og:description" content="..." />
<meta property="og:image" content="..." />

Missing meta tags: meta description, canonical link

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

No sitemap.xml found
Create a /sitemap.xml file listing all your important pages. Also declare it in robots.txt:
Sitemap: https://yoursite.com/sitemap.xml

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

No form or direct contact path — agents have no way to convert here
Add an agent-usable conversion path — a contact form, a booking widget, or a Dashform AI funnel agents can complete on the visitor's behalf.

Missing semantic HTML: <main>, <nav>, <header>, <footer>, <h1>
Add missing semantic HTML elements: <main>, <nav>, <header>, <footer>, <h1>

No images found on page

Sufficient text content available for AI extraction

No social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Fast response time (1407ms)

Lean HTML payload (5KB)

Response is compressed (gzip)

No caching headers — repeat agent fetches can't be revalidated

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Security headers present (HSTS + Content-Security-Policy)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

No current year found — the site may look stale to agents

HTTPS enabled

SSL certificate valid

No privacy policy link detected

No terms of service link detected

hims.com

https://hims.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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