AX Audit Report

https://experiment.com

August 12, 20261199ms response

40AX score / 100

Poor

Readiness diagnosis

This site is not ready for AI agents yet. Resolve the critical access and understanding gaps first.

2 critical

7 warnings

14 passed

Current constraintDiscovery11%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

23 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

1.4 / 13 weighted points

11%

Identity

4.2 / 22 weighted points

19%

Access

25.1 / 31 weighted points

81%

Agent Integration

4.3 / 24 weighted points

18%

User Experience

5.3 / 10 weighted points

53%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

CAPTCHA or bot protection detected

Crawlability

Review

No JSON-LD structured data found

Structured Data

Review

Missing OpenGraph tags: og:title

Structured Data

Review

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

No sitemap.xml found

Agent Interaction

Review

Explore the audit

Findings and fixes

Crawlability

Performance

Security & Trust

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

CAPTCHA or bot protection detected
Consider allowing AI crawlers to bypass bot protection. Options:
1. Whitelist known AI crawler IPs (OpenAI, Anthropic, Google publish their ranges)
2. Use robots.txt to signal crawler access
3. Configure your WAF/CDN to exempt verified bot traffic

No JSON-LD structured data found
Add JSON-LD structured data to your page <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business",
  "url": "https://yoursite.com",
  "description": "What your business does"
}
</script>

Missing OpenGraph tags: og:title
<meta property="og:title" content="..." />

Missing meta tags: meta description, canonical link

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

No sitemap.xml found
Create a /sitemap.xml file listing all your important pages. Also declare it in robots.txt:
Sitemap: https://yoursite.com/sitemap.xml

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

Contact/lead form with an email field is present

CTA buttons have descriptive labels

Missing semantic HTML: <main>
Add missing semantic HTML elements: <main>

Only 26% of images have alt text (14/54)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

Heading levels skip (e.g., h1 directly to h3)

No social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Fast response time (1199ms)

Lean HTML payload (68KB)

Response is compressed (br)

Caching headers present (Cache-Control/ETag/Last-Modified)

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

1 authoritative citation (.gov/.edu/Wikipedia)

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

No privacy policy link detected

No terms of service link detected

experiment.com

https://experiment.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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