AX Audit Report

https://eightsleep.com

August 12, 20261725ms response

46AX score / 100

Poor

Readiness diagnosis

This site is not ready for AI agents yet. Resolve the critical access and understanding gaps first.

2 critical

4 warnings

19 passed

Current constraintIdentity24%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

25 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

4.5 / 13 weighted points

34%

Identity

Current constraint

5.3 / 22 weighted points

24%

Access

22.4 / 31 weighted points

72%

Agent Integration

7.5 / 24 weighted points

31%

User Experience

6 / 10 weighted points

60%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

CAPTCHA or bot protection detected

Crawlability

Review

No JSON-LD structured data found

Structured Data

Review

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

No form or direct contact path — agents have no way to convert here

Actionability

Review

Explore the audit

Findings and fixes

Crawlability

Performance

Security & Trust

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

CAPTCHA or bot protection detected
Consider allowing AI crawlers to bypass bot protection. Options:
1. Whitelist known AI crawler IPs (OpenAI, Anthropic, Google publish their ranges)
2. Use robots.txt to signal crawler access
3. Configure your WAF/CDN to exempt verified bot traffic

No JSON-LD structured data found
Add JSON-LD structured data to your page <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business",
  "url": "https://yoursite.com",
  "description": "What your business does"
}
</script>

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

MCP configuration found at /.well-known/mcp.json, /.well-known/mcp

AI agent plugin manifest found at /.well-known/ai-agent.json

sitemap.xml found and valid

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

Checkout path found, but no machine-readable prices (Offer schema)

No form or direct contact path — agents have no way to convert here
Add an agent-usable conversion path — a contact form, a booking widget, or a Dashform AI funnel agents can complete on the visitor's behalf.

CTA buttons have descriptive labels

Missing semantic HTML: <main>, <footer>, multiple <h1> tags (use only one)
Add missing semantic HTML elements: <main>, <footer>, multiple <h1> tags (use only one)

91% of images have alt text (71/78)

Sufficient text content available for AI extraction

Heading levels skip (e.g., h1 directly to h3)

50 social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Contact information detected (phone, address)

Response time is 1.7s — acceptable, could be faster

Large HTML payload (1248KB)

Response is compressed (br)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Security headers present (HSTS + Content-Security-Policy)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Sitemap shows content updated within the last 6 months

No current year found — the site may look stale to agents

HTTPS enabled

SSL certificate valid

No privacy policy link detected

No terms of service link detected

eightsleep.com

https://eightsleep.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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