AX Audit Report

https://coursera.org

August 12, 20261677ms response

64AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 critical

5 warnings

23 passed

Current constraintDiscovery36%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

28 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

4.6 / 13 weighted points

36%

Identity

13.6 / 22 weighted points

62%

Access

28.3 / 31 weighted points

91%

Agent Integration

9.8 / 24 weighted points

41%

User Experience

8 / 10 weighted points

80%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

Missing semantic HTML: <header>

Content Quality

Review

Only 33% of images have alt text (12/36)

Content Quality

Review

Explore the audit

Findings and fixes

Agent Interaction

Actionability

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 2 JSON-LD structured data blocks

Business schema found: Organization

Schema has 1 fields — consider adding more for better AI comprehension

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

llms.txt found but format is incorrect

AI agent plugin manifest found at /.well-known/ai-plugin.json

API specification found at /openapi.yaml

sitemap.xml found and valid

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

A form is present but has no obvious email field

CTA buttons have descriptive labels

Missing semantic HTML: <header>
Add missing semantic HTML elements: <header>

Only 33% of images have alt text (12/36)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

FAQ schema detected

6 social media links found

Schema.org sameAs links found (cross-platform identity)

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Response time is 1.7s — acceptable, could be faster

HTML payload is on the heavier side (773KB)

Response is compressed (gzip)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

coursera.org

https://coursera.org

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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