AX Audit Report

https://cnbc.com

August 12, 20262117ms response

58AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

1 critical

5 warnings

22 passed

Current constraintAgent Integration20%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

28 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

7.0 / 13 weighted points

53%

Identity

16.3 / 22 weighted points

74%

Access

23.7 / 31 weighted points

77%

Agent Integration

Current constraint

4.8 / 24 weighted points

20%

User Experience

6 / 10 weighted points

60%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

CAPTCHA or bot protection detected

Crawlability

Review

JSON-LD found but no business schema (found: CollectionPage)

Structured Data

Review

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

Missing semantic HTML: <main>, <nav>, <h1>

Content Quality

Review

Explore the audit

Findings and fixes

Crawlability

Performance

Security & Trust

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

CAPTCHA or bot protection detected
Consider allowing AI crawlers to bypass bot protection. Options:
1. Whitelist known AI crawler IPs (OpenAI, Anthropic, Google publish their ranges)
2. Use robots.txt to signal crawler access
3. Configure your WAF/CDN to exempt verified bot traffic

Found 1 JSON-LD structured data block

JSON-LD found but no business schema (found: CollectionPage)
Add a business-specific schema type (LocalBusiness, Organization, Product, Service) to help AI agents understand what your business offers.

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

Sitemap found at https://www.cnbc.com/sitemapAll.xml (declared in robots.txt)

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

A form is present but has no obvious email field

CTA buttons have descriptive labels

Missing semantic HTML: <main>, <nav>, <h1>
Add missing semantic HTML elements: <main>, <nav>, <h1>

100% of images have alt text (11/11)

Sufficient text content available for AI extraction

Heading levels skip (e.g., h1 directly to h3)

5 social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Contact information detected (phone, address)

Response time is 2.1s — acceptable, could be faster

Very large HTML payload (2652KB) — agents may truncate it
Trim your initial HTML payload — defer non-critical markup and avoid inlining large data blobs. Agents truncate very large documents.

Response is compressed (gzip)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

Author/publisher identity declared in schema

No review/rating schema — agents can't surface your reputation

Partial security headers (CSP only)

Content dates (dateModified/datePublished) present in schema

Sitemap shows content updated within the last 6 months

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

cnbc.com

https://cnbc.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

Related AX Scores