AX Audit Report

https://businessinsider.com

August 12, 20261111ms response

66AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 critical

5 warnings

26 passed

Current constraintDiscovery39%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

31 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

5.1 / 13 weighted points

39%

Identity

15.1 / 22 weighted points

68%

Access

29 / 31 weighted points

94%

Agent Integration

10.7 / 24 weighted points

45%

User Experience

6.7 / 10 weighted points

67%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

JSON-LD found but no business schema (found: CollectionPage, WebSite)

Structured Data

Review

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

Missing semantic HTML: <main>

Content Quality

Review

Only 44% of images have alt text (35/80)

Content Quality

Review

Explore the audit

Findings and fixes

Structured Data

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 2 JSON-LD structured data blocks

JSON-LD found but no business schema (found: CollectionPage, WebSite)
Add a business-specific schema type (LocalBusiness, Organization, Product, Service) to help AI agents understand what your business offers.

Schema has 6 fields — consider adding more for better AI comprehension

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

Sitemap found at https://www.businessinsider.com/sitemap/latest.xml (declared in robots.txt)

RSS/Atom feed detected

Schema.org potentialAction defined — agents know what actions are available

No scheduling link found — agents can't book time with you directly

Contact/lead form with an email field is present

Live chat / conversational widget detected

CTA buttons have descriptive labels

Missing semantic HTML: <main>
Add missing semantic HTML elements: <main>

Only 44% of images have alt text (35/80)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

10 social media links found

No Schema.org sameAs links — AI agents cannot verify your identity across platforms
Add sameAs to your Schema.org JSON-LD:
"sameAs": [
  "https://twitter.com/yourbrand",
  "https://linkedin.com/company/yourbrand"
]

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Contact information detected (phone, address)

Fast response time (1111ms)

HTML payload is on the heavier side (555KB)

Response is compressed (br)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

Author/publisher identity declared in schema

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Sitemap shows content updated within the last 6 months

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

businessinsider.com

https://businessinsider.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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