AI readiness report
https://applydesign.io
Good
What this means for your business
AI assistants can read and understand your website. A few fixes will make it easier for them to recommend you and book with you.
0 urgent
3 to improve
24 working
Global rank
#284/5,347
Ahead of 94% of websites we have checked
Real Estate & Construction rank
#6/167
Your report
In plain words
What this score means for your business, written for the owner rather than the web developer. The technical detail behind every sentence is further down.
Your website scored 70 out of 100. That is a good result. AI assistants such as ChatGPT, Claude, and Perplexity can open your pages and understand most of what you offer. A handful of gaps still make it harder for them to recommend you with confidence or to send a customer your way, and every one of them can be closed without rebuilding your site. That places you ahead of 94% of the 5,347 websites we have checked. Among Real Estate & Construction websites you rank #6 of 167.
Today, AI assistants can read who you are from your pages and open your website. They can partly understand what you offer, with gaps that cost you recommendations. They cannot find your profiles and listings on your site and contact or book you. The step to focus on first is “Can AI contact or book you?”. AI assistants have no way to contact or book you today, so a recommendation cannot turn into a booking.
Across the 27 checks we ran, we found 12 things to improve, spread over 5 of the five steps. 4 of them disappear when you add a Dashform funnel: a form and booking path that AI assistants can complete on a customer's behalf. That takes about five minutes and needs no developer. The remaining 8 need a web developer. The fix list at the end of this report gives them exact instructions, so a short session should cover most of it. None of this requires rebuilding your website.
- Yes, Partly, and No
- Whether AI assistants can complete each of the five steps on your website today.
- Urgent, To improve, and Working
- How each individual check came out. Urgent items shut assistants out; the rest cost you clarity or trust.
- Details
- Every check opens to explain what it means in plain words, what we found, why it matters, and what to change.
The five steps, one by one
A customer asks an AI assistant for a recommendation. Here is what happens at each step when that assistant reaches your website.
Can AI find your profiles and listings on your site?
NoYour site does not point AI assistants to your profiles or listings and shows few signs of being active, so what they know about you elsewhere stays disconnected from it.
This step reads what your site tells an assistant about the rest of your presence: links to your social profiles and directory listings, a business profile written for machines, contact details, and signs that the site is active and looked after. It does not test whether assistants already know you from reviews and listings elsewhere; many businesses are found without any of this.
3 things to improve
- We found no link between your site and a Google Business Profile, which assistants use to confirm where you are, when you open, and what customers say. Claiming the free listing and linking it is worthwhile for any local business.
- Your pages carry no dates, so assistants cannot tell whether your information is current or years old. They prefer businesses they can see are active. Adding publication and update dates to your business record fixes this.
- We found no current year on your page, which is one of the simplest signs assistants use to tell a live site from an abandoned one. Updating the footer takes a minute.
Your web developer can handle this with the fix list from this report.
Can AI read who you are from your pages?
YesYour pages tell AI assistants who you are in a form they read directly, so they can quote your details correctly.
This step reads the details your site publishes for machines: your name, what you do, where you are, how to reach you, who stands behind the site, and the reviews and references that back it up. Without them, an assistant has to guess who you are from the prose or rely on what it knows from elsewhere.
One thing to improve
- When your link is shared, or an assistant summarises your page, some of the title, description, or image is missing. You appear plainer than competitors in chats and previews. Filling in the missing tags is quick.
Your web developer can handle this with the fix list from this report.
Can AI open your website?
YesYour website opens reliably for AI assistants.
An AI assistant has to be able to open your pages before anything else counts. Blocked crawlers, security challenges, slow responses, or broken links stop it before it reads a word, and it simply moves on to the next business.
2 things to improve
- Your main address forwards to another before the page appears. Each hop costs an assistant time, and a few give up. Pointing the main address straight at the page removes the delay.
- We could not find a privacy policy on your page. Assistants and customers expect one from any legitimate business, and its absence lowers trust. A link in the footer is enough.
Your web developer can handle this with the fix list from this report.
Can AI contact or book you?
NoAI assistants have no way to contact or book you today, so a recommendation cannot turn into a booking.
In the final step the assistant tries to act for the customer: book a time, send an enquiry, or start a purchase. It needs a form, a booking path, or a connection it can use. Without one, even a glowing recommendation ends with the customer on their own.
4 things to improve
- Assistants can read about you, but they have no way to work with you directly, for example to check availability or make a booking on a customer's behalf. Dashform provides this connection when you add a funnel; no developer needed.
- Assistants can find no way to book time with you. A customer who asks one to make an appointment is told to do it themselves. A booking link or funnel that assistants can use turns those requests into bookings.
- Your page shows prices, but assistants cannot find a clear way to buy, or they find a way to buy but no prices they can read. Either way, they cannot complete a purchase for a customer. Publishing prices in your business record alongside a checkout link fixes this.
And one more in the full details.
Dashform can take care of this for you. No developer needed.
Can AI understand what you offer?
PartlyAI assistants can read most of your website, but some pages are unclear to them.
Once inside, the assistant reads your pages much like a person skimming them. Clear headings, real text, described images, and properly labelled buttons help it describe you accurately to the customer.
2 things to improve
- Your page does not label its parts, so a machine cannot tell the menu from the main content or the footer. Assistants may treat navigation as content or miss the important part. Your developer can add the labels without changing how the page looks.
- Many of your images carry no written description, so assistants, and people who cannot see them, have no idea what they show. If your work is in the pictures, it is invisible. Adding a sentence to each image fixes this.
Your web developer can handle this with the fix list from this report.
Five areas
Where you stand
Each area answers one question a customer's AI assistant asks before it recommends you. The weakest area is where to start.
What we checked
27 checks
Working vs. needs attention
0
3
24
Discovery
Can AI find your profiles and listings on your site?
47%
Identity
Can AI read who you are from your pages?
90%
Access
Can AI open your website?
93%
Taking ActionStart here
Can AI contact or book you?
42%
Clarity
Can AI understand what you offer?
60%
Start here
What to fix first
These changes will help the most. Tick the ones to include in the fix list for your web developer, or let Dashform handle the ones it can.
How you compare
Similar businesses
Leading scores in Real Estate & Construction.
Full details
Everything we checked
Every check in plain language, with the technical fix your web developer needs underneath.
Business details for AI
Business details for AI
Business details for AI
Business details for AI