AX Audit Report

https://apple.com

August 12, 2026387ms response

64AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 critical

5 warnings

22 passed

Current constraintDiscovery23%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

27 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

3.0 / 13 weighted points

23%

Identity

15.6 / 22 weighted points

71%

Access

30.3 / 31 weighted points

98%

Agent Integration

9.1 / 24 weighted points

38%

User Experience

6 / 10 weighted points

60%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

No llms.txt file found — AI agents cannot discover your services

Agent Interaction

Review

Missing semantic HTML: <header>

Content Quality

Review

Only 18% of images have alt text (9/50)

Content Quality

Review

Explore the audit

Findings and fixes

Agent Interaction

Actionability

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 3 JSON-LD structured data blocks

Business schema found: Organization

Schema has 6 fields — consider adding more for better AI comprehension

OpenGraph tags complete (title, description, image)

Missing meta tags: meta description

No llms.txt file found — AI agents cannot discover your services
Create a /llms.txt file at your site root:

# Your Business Name

> Brief description of your business.

## Services
- [Service 1](/service-1): Description
- [Service 2](/service-2): Description

See https://llmstxt.org for the full spec.

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

sitemap.xml found and valid

Schema.org potentialAction defined — agents know what actions are available

No scheduling link found — agents can't book time with you directly

Checkout path found, but no machine-readable prices (Offer schema)

A form is present but has no obvious email field

CTA buttons have descriptive labels

Missing semantic HTML: <header>
Add missing semantic HTML elements: <header>

Only 18% of images have alt text (9/50)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

No social media links found

Schema.org sameAs links found (cross-platform identity)

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Fast response time (387ms)

Lean HTML payload (248KB)

Response is compressed (gzip)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Security headers present (HSTS + Content-Security-Policy)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

Privacy policy link found

Terms of service link found

apple.com

https://apple.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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