AI readiness report
https://ampup.io
Needs work
What this means for your business
AI assistants can open your website, but they struggle to understand it or take action on it. When customers ask an AI for a recommendation, they may be sent to a competitor.
0 urgent
5 to improve
25 working
Global rank
#1,375/5,345
Ahead of 74% of websites we have checked
Climate & Energy rank
#16/114
Your report
In plain words
What this score means for your business, written for the owner rather than the web developer. The technical detail behind every sentence is further down.
Your website scored 62 out of 100. AI assistants such as ChatGPT, Claude, and Perplexity can reach your site, but they struggle to make sense of it or to do anything once they arrive. In practice, when a customer asks an assistant for a recommendation, a competitor with clearer pages is more likely to be named. The good news is that most of what holds you back is straightforward to fix. That places you ahead of 74% of the 5,345 websites we have checked. Among Climate & Energy websites you rank #16 of 114.
Today, AI assistants can open your website and understand what you offer. They can partly read who you are from your pages, with gaps that cost you recommendations. They cannot find your profiles and listings on your site and contact or book you. The step to focus on first is “Can AI find your profiles and listings on your site?”. Your site does not point AI assistants to your profiles or listings and shows few signs of being active, so what they know about you elsewhere stays disconnected from it.
Across the 30 checks we ran, we found 15 things to improve, spread over 5 of the five steps. 3 of them disappear when you add a Dashform funnel: a form and booking path that AI assistants can complete on a customer's behalf. That takes about five minutes and needs no developer. The remaining 12 need a web developer. The fix list at the end of this report gives them exact instructions, so a short session should cover most of it. None of this requires rebuilding your website.
- Yes, Partly, and No
- Whether AI assistants can complete each of the five steps on your website today.
- Urgent, To improve, and Working
- How each individual check came out. Urgent items shut assistants out; the rest cost you clarity or trust.
- Details
- Every check opens to explain what it means in plain words, what we found, why it matters, and what to change.
The five steps, one by one
A customer asks an AI assistant for a recommendation. Here is what happens at each step when that assistant reaches your website.
Can AI find your profiles and listings on your site?
NoYour site does not point AI assistants to your profiles or listings and shows few signs of being active, so what they know about you elsewhere stays disconnected from it.
This step reads what your site tells an assistant about the rest of your presence: links to your social profiles and directory listings, a business profile written for machines, contact details, and signs that the site is active and looked after. It does not test whether assistants already know you from reviews and listings elsewhere; many businesses are found without any of this.
3 things to improve
- Your business record does not point to your official profiles elsewhere, so assistants cannot be sure the accounts they find are yours. Listing them in the record removes the doubt.
- We found no link between your site and a Google Business Profile, which assistants use to confirm where you are, when you open, and what customers say. Claiming the free listing and linking it is worthwhile for any local business.
- Your pages carry no dates, so assistants cannot tell whether your information is current or years old. They prefer businesses they can see are active. Adding publication and update dates to your business record fixes this.
Your web developer can handle this with the fix list from this report.
Can AI read who you are from your pages?
PartlyYour pages tell AI assistants part of who you are, but some details are missing or unstructured, so they may describe you incompletely.
This step reads the details your site publishes for machines: your name, what you do, where you are, how to reach you, who stands behind the site, and the reviews and references that back it up. Without them, an assistant has to guess who you are from the prose or rely on what it knows from elsewhere.
5 things to improve
- Your page carries business details for machines, but not in a form that says “this is a business”. Assistants cannot tell whether they are reading a company, an article, or a product. Labelling the record as your kind of business fixes this.
- Your business record for machines is incomplete. Assistants learn only a few facts about you and have to guess the rest, which makes them cautious about recommending you. Adding your address, hours, contact details, and services makes the record useful.
- Your business record is present but written incorrectly, so machines discard it. Assistants get none of the facts it was meant to give them. A small correction makes the whole record readable.
And 2 more in the full details.
Your web developer can handle this with the fix list from this report.
Can AI open your website?
YesYour website opens reliably for AI assistants.
An AI assistant has to be able to open your pages before anything else counts. Blocked crawlers, security challenges, slow responses, or broken links stop it before it reads a word, and it simply moves on to the next business.
3 things to improve
- A cookie notice covers your page until a visitor agrees. Assistants cannot click it, so anything behind it may go unread. Showing the notice without hiding the content underneath solves this.
- Your page takes longer to respond than assistants like to wait. They give up after a few seconds and move on. Your hosting provider or developer can usually speed this up with caching or a faster plan.
- Your main address forwards to another before the page appears. Each hop costs an assistant time, and a few give up. Pointing the main address straight at the page removes the delay.
Your web developer can handle this with the fix list from this report.
Can AI contact or book you?
NoAI assistants have no way to contact or book you today, so a recommendation cannot turn into a booking.
In the final step the assistant tries to act for the customer: book a time, send an enquiry, or start a purchase. It needs a form, a booking path, or a connection it can use. Without one, even a glowing recommendation ends with the customer on their own.
3 things to improve
- Assistants can read about you, but they have no way to work with you directly, for example to check availability or make a booking on a customer's behalf. Dashform provides this connection when you add a funnel; no developer needed.
- Your page does not tell assistants what a customer can do here: book, reserve, order, or enquire. They can describe you but not act. Declaring the action in your business record fixes this, and Dashform does it for you when you add a funnel.
- Assistants can find no way to book time with you. A customer who asks one to make an appointment is told to do it themselves. A booking link or funnel that assistants can use turns those requests into bookings.
Dashform can take care of this for you. No developer needed.
Can AI understand what you offer?
YesAI assistants can read and understand what you offer.
Once inside, the assistant reads your pages much like a person skimming them. Clear headings, real text, described images, and properly labelled buttons help it describe you accurately to the customer.
One thing to improve
- Your page does not label its parts, so a machine cannot tell the menu from the main content or the footer. Assistants may treat navigation as content or miss the important part. Your developer can add the labels without changing how the page looks.
Your web developer can handle this with the fix list from this report.
Five areas
Where you stand
Each area answers one question a customer's AI assistant asks before it recommends you. The weakest area is where to start.
What we checked
30 checks
Working vs. needs attention
0
5
25
DiscoveryStart here
Can AI find your profiles and listings on your site?
31%
Identity
Can AI read who you are from your pages?
61%
Access
Can AI open your website?
89%
Taking Action
Can AI contact or book you?
38%
Clarity
Can AI understand what you offer?
80%
Start here
What to fix first
These changes will help the most. Tick the ones to include in the fix list for your web developer, or let Dashform handle the ones it can.
How you compare
Similar businesses
Leading scores in Climate & Energy.
Full details
Everything we checked
Every check in plain language, with the technical fix your web developer needs underneath.
Business details for AI
Business details for AI
Business details for AI
Business details for AI
Business details for AI
Business details for AI