AI readiness report
https://crewexpertengineering.com
Needs work
What this means for your business
AI assistants can find your website, but they struggle to understand it or take action on it. When customers ask an AI for a recommendation, they may be sent to a competitor.
0 urgent
9 to improve
20 working
- Can AI tell who you are?
- Partly
Global rank
#2927/5311
Ahead of 44% of websites we have checked
Community rank
#280/430
Your report
In plain words
What this score means for your business, written for the owner rather than the web developer. The technical detail behind every sentence is further down.
Your website scored 51 out of 100. AI assistants such as ChatGPT, Claude, and Perplexity can reach your site, but they struggle to make sense of it or to do anything once they arrive. In practice, when a customer asks an assistant for a recommendation, a competitor with clearer pages is more likely to be named. The good news is that most of what holds you back is straightforward to fix. That places you ahead of 44% of the 5311 websites we have checked.
Today, AI assistants can open your website. They can partly tell who you are y understand what you offer, with gaps that cost you recommendations. They cannot find your business y contact or book you. The step to focus on first is “Can AI find your business?”. AI assistants struggle to find your business or confirm it is active, so you rarely come up in their recommendations.
Across the 29 checks we ran, we found 26 things to improve, spread over 5 of the five steps. 4 of them disappear when you add a Dashform funnel: a form and booking path that AI assistants can complete on a customer's behalf. That takes about five minutes and needs no developer. The remaining 22 need a web developer. The fix list at the end of this report gives them exact instructions, so a short session should cover most of it. None of this requires rebuilding your website.
- Yes, Partly, and No
- Whether AI assistants can complete each of the five steps on your website today.
- Urgent, To improve, and Working
- How each individual check came out. Urgent items shut assistants out; the rest cost you clarity or trust.
- Details
- Every check opens to explain what it means in plain words, what we found, why it matters, and what to change.
The five steps, one by one
A customer asks an AI assistant for a recommendation. Here is what happens at each step when that assistant reaches your website.
Can AI find your business?
NoAI assistants struggle to find your business or confirm it is active, so you rarely come up in their recommendations.
Before an AI assistant can recommend you, it has to find you. It looks at your social profiles, business listings, and whether your site shows signs of being active and looked after, much like a cautious customer would.
6 things to improve
- Your page links to none of your social profiles, so assistants cannot cross-check that you are the same business they see elsewhere. Linking your profiles in the footer is enough.
- Your business record does not point to your official profiles elsewhere, so assistants cannot be sure the accounts they find are yours. Listing them in the record removes the doubt.
- We found no link between your site and a Google Business Profile, which assistants use to confirm where you are, when you open, and what customers say. Claiming the free listing and linking it is worthwhile for any local business.
And 3 more in the full details.
Your web developer can handle this with the fix list from this report.
Can AI tell who you are?
PartlyAI assistants can tell who you are, but some details are missing or unstructured, so they may describe you incompletely.
AI assistants only recommend businesses they can verify. They read the details your site publishes for machines: your name, what you do, where you are, and how to reach you. Missing or vague details make them hesitate.
7 things to improve
- Your business record for machines is incomplete. Assistants learn only a few facts about you and have to guess the rest, which makes them cautious about recommending you. Adding your address, hours, contact details, and services makes the record useful.
- Your page is missing some of the basic descriptions that tell search engines and assistants what it is about. They fall back on guessing, which can misdescribe you. Adding the missing tags takes minutes.
- Your business record for machines is missing contact details or an address, so an assistant cannot pass them on to a customer. Adding them to the record takes minutes and lets assistants quote them exactly.
And 4 more in the full details.
Your web developer can handle this with the fix list from this report.
Can AI open your website?
SíYour website opens reliably for AI assistants.
An AI assistant has to be able to open your pages before anything else counts. Blocked crawlers, security challenges, slow responses, or broken links stop it before it reads a word, and it simply moves on to the next business.
5 things to improve
- Much of your page only appears after scripts run in a browser. Many assistants read the page as delivered and never run those scripts, so to them your site can look nearly empty. Serving the content ready-made fixes this.
- When someone asks for a page you do not have, your site says “found” instead of “not found”. Assistants cannot tell real pages from wrong guesses and may index empty ones. Your developer can correct the reply in minutes.
- Your main address forwards to another before the page appears. Each hop costs an assistant time, and a few give up. Pointing the main address straight at the page removes the delay.
And 2 more in the full details.
Your web developer can handle this with the fix list from this report.
Can AI contact or book you?
NoAI assistants have no way to contact or book you today, so a recommendation cannot turn into a booking.
In the final step the assistant tries to act for the customer: book a time, send an enquiry, or start a purchase. It needs a form, a booking path, or a connection it can use. Without one, even a glowing recommendation ends with the customer on their own.
4 things to improve
- Assistants can read about you, but they have no way to work with you directly, for example to check availability or make a booking on a customer's behalf. Dashform provides this connection when you add a funnel; no developer needed.
- Your page does not tell assistants what a customer can do here: book, reserve, order, or enquire. They can describe you but not act. Declaring the action in your business record fixes this, and Dashform does it for you when you add a funnel.
- Assistants can find no way to book time with you. A customer who asks one to make an appointment is told to do it themselves. A booking link or funnel that assistants can use turns those requests into bookings.
And one more in the full details.
Dashform can take care of this for you. No developer needed.
Can AI understand what you offer?
PartlyAI assistants can read most of your website, but some pages are unclear to them.
Once inside, the assistant reads your pages much like a person skimming them. Clear headings, real text, described images, and properly labelled buttons help it describe you accurately to the customer.
4 things to improve
- Your page does not label its parts, so a machine cannot tell the menu from the main content or the footer. Assistants may treat navigation as content or miss the important part. Your developer can add the labels without changing how the page looks.
- Many of your images carry no written description, so assistants, and people who cannot see them, have no idea what they show. If your work is in the pictures, it is invisible. Adding a sentence to each image fixes this.
- There is very little readable text on your page, so assistants have almost nothing to work with when describing what you offer. They may skip you or describe you vaguely. A few clear paragraphs about your services change this.
And one more in the full details.
Your web developer can handle this with the fix list from this report.
Five areas
Where you stand
Each area answers one question a customer's AI assistant asks before it recommends you. The weakest area is where to start.
What we checked
29 checks
Working vs. needs attention
0
9
20
DiscoveryStart here
Can AI find your business?
0%
Identity
Can AI tell who you are?
55%
Access
Can AI open your website?
80%
Taking Action
Can AI contact or book you?
32%
Clarity
Can AI understand what you offer?
56%
Start here
What to fix first
These changes will help the most. Tick the ones to include in the fix list for your web developer, or let Dashform handle the ones it can.
How you compare
Similar businesses
Leading scores across every website we have checked.
Full details
Everything we checked
Every check in plain language, with the technical fix your web developer needs underneath.
AI access
AI access
AI access
AI access
Working pages
Working pages
Working pages
Speed
Speed
Speed
Speed
Speed
Security
Security
Security
Security