AX-Audit-Bericht

https://semrush.com

August 12, 20262797ms response

67AX score / 100

Needs work

Readiness diagnosis

This site needs work before agents can use it reliably. Address the priority findings to improve readiness.

0 kritisch

4 warnings

23 bestanden

Current constraintDiscovery36%

Five readiness layers

Readiness orbit

The shape reveals where an agent journey breaks down, from finding the site to completing useful work.

Evidence profile

27 checks recorded

Passed vs. material gaps

Critical

Warnings

Passed

Discovery

Current constraint

4.6 / 13 weighted points

36%

Identity

14.8 / 22 weighted points

67%

Access

28 / 31 weighted points

90%

Agent Integration

12.1 / 24 weighted points

50%

User Experience

7.3 / 10 weighted points

73%

Start here

Top Priorities

Select the highest-impact Findings to include in your Fix Plan.

JSON-LD found but no business schema (found: Corporation)

Strukturierte Daten

Review

No Schema.org potentialAction — agents can't tell what they can do on your site

Actionability

Review

Missing semantic HTML: <nav>

Inhaltsqualität

Review

Only 63% of images have alt text (34/54)

Inhaltsqualität

Review

Explore the audit

Findings and fixes

Strukturierte Daten

Authoritativeness

All Findings

robots.txt allows all major AI crawlers

Page returns HTTP 200

Page content available without JavaScript

No CAPTCHA or bot protection detected

Found 1 JSON-LD structured data block

JSON-LD found but no business schema (found: Corporation)
Add a business-specific schema type (LocalBusiness, Organization, Product, Service) to help AI agents understand what your business offers.

OpenGraph tags complete (title, description, image)

Meta tags complete (title, description, canonical)

llms.txt found with correct format

No MCP server or AI agent endpoint detected — agents cannot interact with your business
Set up a Model Context Protocol (MCP) server so AI agents can interact with your business directly. This allows agents to book appointments, check availability, and more.

With Dashform, you can add MCP support to your website in minutes — no coding required.

Alternatively, create /.well-known/ai-plugin.json for ChatGPT plugin compatibility.

API documentation links found

API specification found at /swagger.json

sitemap.xml found and valid

No Schema.org potentialAction — agents can't tell what they can do on your site
Add a potentialAction to your Schema.org JSON-LD so agents can act, e.g.:
"potentialAction": {
  "@type": "ReserveAction",
  "target": "https://yoursite.com/book"
}

No scheduling link found — agents can't book time with you directly

A form is present but has no obvious email field

Live chat / conversational widget detected

CTA buttons have descriptive labels

Missing semantic HTML: <nav>
Add missing semantic HTML elements: <nav>

Only 63% of images have alt text (34/54)
Add descriptive alt attributes to all <img> tags. Example: <img alt="Description of image content" src="..." />

Sufficient text content available for AI extraction

6 social media links found

Schema.org sameAs links found (cross-platform identity)

No Google Maps or Business Profile presence detected — AI agents may not verify your location
Claim your Google Business Profile at https://business.google.com and embed a Google Maps link or iframe on your page. AI agents use Google Maps data to verify business locations.

Limited contact information — add phone, email, and address

Response time is 2.8s — acceptable, could be faster

Lean HTML payload (192KB)

Response is compressed (br)

Caching headers present (Cache-Control/ETag/Last-Modified)

Entry URL redirects before serving — adds latency for agents

No author/publisher in schema — weak authorship signal
Add author and publisher to your Schema.org JSON-LD to establish credibility:
"publisher": { "@type": "Organization", "name": "Your Brand" }

No review/rating schema — agents can't surface your reputation

Partial security headers (HSTS only)

No dateModified/datePublished in schema — agents can't judge freshness
Add dateModified/datePublished to your Schema.org JSON-LD so agents can judge freshness:
"dateModified": "2026-01-15"

Footer/copyright year is current

HTTPS enabled

SSL certificate valid

Privacy policy link found

No terms of service link detected

semrush.com

https://semrush.com

Readiness orbit

Top Priorities

Findings and fixes

All Findings

Turn audit findings into an agent-ready funnel.

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