The Candle Survey opens with seven questions that walk respondents through every layer of the shop experience, from product to brand. It starts with two rating questions covering overall shop experience and candle quality, then moves to packaging satisfaction and brand messaging clarity through single-choice scales — pinpointing exactly where perception may differ from intent. An optional rating question about in-store ambiance accommodates online-only customers without blocking them. A likelihood-to-recommend rating follows, giving the shop a clear word-of-mouth signal, and an optional open-ended suggestions question closes the loop for anyone with specific ideas. After submitting, respondents see a thank-you screen letting them know their input directly shapes the customer experience.
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Relies on the packaging and brand messaging questions to learn whether their handcrafted identity is landing with buyers.
Uses the optional "If you visited our physical store, how would you rate its ambiance and presentation?" question to evaluate the in-store atmosphere alongside product quality.
Leans on the quality, packaging, and likelihood-to-recommend ratings to benchmark the unboxing and repeat-purchase experience without an in-store component.
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