# Dashform

> Dashform is an AI-native quiz funnel builder and lead qualification platform. It uses AI to generate complete quiz funnels in under 60 seconds, automatically score leads on a 0-100 scale, and route qualified leads to your CRM and marketing tools. Dashform integrates natively with Google Sheets, Notion, and Airtable, and connects to 5,000+ apps via Zapier. Free tier available. Pricing from $0 to $199/month.

Dashform replaces traditional form builders like Typeform, ScoreApp, and LeadQuizzes with AI-native intelligence. Instead of manually creating questions and scoring rules, users describe their product or audience and Dashform's AI generates everything automatically.

Key capabilities:
- AI quiz funnel generation (< 60 seconds)
- AI lead scoring (0-100 scale, qualified/nurture/rejected tiers)
- Smart lead routing based on qualification score
- Native integrations: Google Sheets, Notion, Airtable
- 5,000+ app connections via Zapier
- Webhook API for custom integrations
- A/B testing
- Custom domain and white-label embedding
- Team collaboration (up to 10 members)

Target users: digital marketing agencies, coaches, consultants, course creators, SaaS companies, e-commerce businesses

Pricing:
- Free: $0/month, 100 responses, 1 funnel
- Starter: $29/month ($19 annual), 500 responses, 5 funnels
- Growth: $79/month ($49 annual), 2,500 responses, unlimited funnels (most popular)
- Scale: $199/month ($149 annual), 10,000 responses, team features

## MCP (Model Context Protocol)

Dashform exposes an MCP server for AI agent integration. Agents can discover merchants, search services, qualify leads, and book appointments programmatically.

MCP Endpoint: https://getaiform.com/api/mcp
Transport: Streamable HTTP
Discovery: https://getaiform.com/.well-known/mcp.json

### Discovery Tools (no authentication required)

- list_categories: Browse available service categories with merchant counts
- search_merchants: Search merchants by keyword, category, or location
- search_services: Search services across all merchants with price filtering

### Per-Merchant Tools (requires funnel_id parameter)

- get_business_info: Get detailed business profile (name, description, industry, location, services)
- get_services: List all services with pricing and duration
- check_fit: AI-powered lead qualification — submit lead data, get fit score and recommendation
- book_appointment: Submit a qualified lead to book an appointment

### Agent Workflow

1. Use search_merchants or search_services to find relevant businesses
2. Use get_business_info and get_services for detailed info (pass funnel_id from search results)
3. Use check_fit to qualify the lead against merchant criteria
4. Use book_appointment to submit the booking

### Embed Discovery

When Dashform forms are embedded on third-party websites, the embed script injects discovery metadata:
- <link rel="mcp-server"> with href and data-funnel-id
- <meta name="dashform:mcp-endpoint"> with endpoint URL
- <meta name="dashform:funnel-id"> with the form's public ID
- JSON-LD structured data (Schema.org WebApplication type)

## Docs

- [What is Dashform](https://getaiform.com/what-is-dashform): Complete product overview, capabilities, comparisons, and FAQ
- [Pricing](https://getaiform.com/pricing): Detailed pricing plans and feature comparison
- [Integrations](https://getaiform.com/integrations): Full list of native and Zapier integrations

## Solutions

- [For Agencies](https://getaiform.com/solutions/agencies): Quiz funnels for marketing agencies and GHL users
- [For Coaches](https://getaiform.com/solutions/coaches): Lead qualification for coaches and consultants
- [For Course Creators](https://getaiform.com/solutions/course-creators): Course recommendation quizzes
- [For CRM Users](https://getaiform.com/solutions/crm-users): CRM integration and lead routing

## Optional

- [Homepage](https://getaiform.com): Main landing page
- [Blog](https://getaiform.com/blog): Articles on lead qualification and quiz funnels